Yoga teachers deserve to be rich.
Welcome to your go-to coaching space for yoga teachers, studio owners, and wellness entrepreneurs who are building big businesses, making a massive impact, and unapologetically making a lot of money doing it. You are already teaching. You are already posting. This is where you stop guessing and start getting shit done.
Heather Petrosky, E-RYT 500, YACEP. She has built multiple six-figure yoga businesses. One of them was an award-winning yoga studio and yoga school that she built from the ground up and sold. She has trained and coached hundreds of yoga teachers into leaders making real revenue.
Four things, and they are the whole game.
You do not need another certification and you do not need to be told to trust the process. You need these four to get sharp, and then you need to run the reps.
Social media
You are already posting. The question is whether any of it is building something. There is going to be a real divide between teachers who understand how to leverage social media and teachers who do not, and the ones who do not are often the ones with the most experience. We fix which side you land on.
Messaging
Your words decide whether someone stops or scrolls, shows up once or every week, and whether anybody ever hands you money. Most teachers talk about yoga the way every other teacher talks about yoga. We make you specific enough that the right person thinks you wrote it for her.
Sales
Offers, pricing, and the actual conversation. You have a solution to a problem, you say it out loud, and you ask the person if they want it. That is the entire thing. We build offers worth buying, price them so the math works, and get you comfortable asking.
Identity
The part nobody sells you and the part that decides everything. All strategy works. Strategy is boring and repetitive, and when it gets boring, that is how you know you are doing it right. What stops you is the mindset underneath, so we work on the woman running the business, not just the business.
Stop Selling Yoga
The 4 questions that get you onto the page, so people stop scrolling and start booking.
Make content people actually buy from.
Information is free now. Johnny down the block can make a yin manual in ninety seconds. The thing that got scarce is not knowledge, it is you on the page. This is the exact framework I use in my own business and teach my private clients, all seventeen pages of it, free.
- A step by step structure anyone can follow, even if you have never written a good post in your life
- Post examples written two ways, side by side, so you see exactly what to change and why it works
- Top tips you can use on the very next thing you write
- Your next 7 days of content mapped out, day by day, so you never sit staring at a blank screen
Free. It lands in your inbox in about 60 seconds.
Pick the room you are ready for.
One is a daily habit you can start today for the price of a couple of drop-ins. One is twelve months of me in your business. Both are built for people who do the work.
Do It FKN Anyways
The daily fix. Motivation, real strategy, and a room of people building alongside you, so you stay in the game instead of losing another month.
- Five brand new trainings every week from me. Listen while you walk the dog.
- The full vault, over 10 hours, ready the second you join.
- A private community of wellness entrepreneurs who are actually building.
- Business tools built in, including the Business Plan Calculator.
Cancel anytime, 3 days before billing.
Permission To Be Rich
Twelve months, weekly live coaching, the full business curriculum, and a room of people who are done playing small. This is the deep end.
- Weekly live group coaching, plus monthly collaboration and live copy-editing calls.
- A 1:1 Voxer channel with me for the full twelve months.
- The complete Business of Yoga curriculum, offers through funnels.
- Three days in person in Sedona, Arizona. Room and board included.
Goes up $3,000 on September 1
The five identity shifts.
You are not selling classes. You are selling change.
Visibility is a practice. Strong opinions are an act of generosity.
Your fear of being disliked is one of the most expensive habits you have.
Your nervous system is business infrastructure, not a luxury.
Saying no to the wrong things makes space for the right ones.
More Than Just A Yoga Teacher.
The business education your teacher training skipped. Pricing, marketing, sales, mindset, money. Direct, honest, no BS. New episodes every week, free.
She set her algorithm to avoid yoga content, watched me for nine days, then asked me point blank if I was a scam.
The certification trap. Why the next training is not the thing that changes your income, and what actually does.
I built this by being fully myself, not by having a giant following.
I opened a studio in the middle of a pandemic when everybody told me not to. I built it, ran it, grew it, and sold it. I created $250,000 in revenue before I ever finished my 300-hour training. I have spent tens of thousands of dollars being coached by some of the best in the business so I could figure out how to make it work in the yoga world, because the yoga world is different and most business advice out there is not built for us.
I am not here to convince you that you deserve to make money. I am here to show you how, because you are ready to receive it.
I am a sober woman, and I show up for this work every single day no matter what, because I hold myself to the highest standards. I know I am meant for really, really big FKN things. And I know you are too.
What happens when they do the work.
It was like peeking behind the curtain. I realized how close I am to being a business person. I can see it, and I can see me.
Thank you for sharing your wisdom and business acumen with us all. I am making my way through your content and finding it so helpful already. It makes me feel less alone on this wild journey.
If you made it this far, you already FKN know.
You already know what you are capable of. The only thing in the way is the version of you that is waiting to feel ready. Ready is not coming.
Founding member pricing on both. It goes up soon.
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